Do You Sell Coffee?

Never assume people know what you do.

Prospective client: “Do you sell coffee?”

Me: “Huh?”

____________

Let’s go back in time.

Recently, I had the opportunity to share our Coffee with Champions program with a very large, reputable company. This was an exciting opportunity for me, and I got to meet some of the top leaders of the organization.

But I totally missed it.

When they initially reached out to me, I just assumed that they knew what we did. But they didn’t.

And I didn’t clarify that our name was just a play on words.

So the conversation went like this:

Prospective client: “Do you sell coffee?”

Me: “Huh? We don’t sell coffee.”

We sell professional development training…but IT IS LIKE having a cup of coffee with a group of winners.”

It was all downhill from there.

But that’s ok.

Lesson learned.

Never assume people know what you do.